This book provides an integrative Business Transformation Management Methodology, the BTM², with an emphasis on the balance between the rational aspects of transformation and the often underestimated emotional readiness of employees to absorb and accept transformation initiatives.

Comprising four phases - Envision, Engage, Transform, and Optimize - the methodology integrates expertise from areas such as strategy, risk, and project management. Covering the formal and informal structures and roles needed for a successful transformation, the authors cover a wide range of theory to help understand the phenomenon of transformation.

A '360-degree' view on what business transformation means and how to manage it successfully, this handbook is suitable for business executives dealing with organizational change. A range of illustrative case studies ensure this is also a valuable resource for academics interested in change and transformation management.

Publisher: ‎ Ashgate Publishing Limited; Illustrated edition (25 October 2012)
Language: ‎ English
Hardcover: ‎ 344 pages
ISBN-10: ‎ 1409449807
ISBN-13: ‎ 978-1409449805

https://nitro.download/view/BEB30954915F4CF/A_Handbook_of_Business_Transformation_Management_Methodology.rar